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PreviewIssue DateTitleAuthor(s)
Sep-2015The Effect of Brand Image and Purchase Intention on Cosmetic Products: Evidence from North CyprusFethi, Sami; Mohammadzadeh, Rana; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
Feb-2021Factors Influencing Consumer Purchase Intention in Social MediaKöksal, Mehmet; Jibrin, Yusufu Chima; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
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