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Browsing by Subject Branding (Marketing)--Brand Image--Brand choice--Koton Products--Eastern Mediterranean University--Cyprus, North

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Preview	Issue Date	Title	Author(s)
	2018	The Impact of Brand Image on Customers’ Purchase Intention of Apparel (Koton Products): Evidence from Eastern Mediterranean University	Fethi, Sami; Eskandri, Fatemeh; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration

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