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Browsing by Subject Purchase intention
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Preview | Issue Date | Title | Author(s) | | 2016 | Does Traditional and Social Media Advertising Affect Brand Trust and Impact Purchase Intention? (The Cases of Delta Airlines and Turkish Airlines Companies) | Tümer, Mustafa; Eddine, Yahya Nasser; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration |
| Jan-2018 | Factors Affecting Purchase Intention of Durable Goods, Case of Turkish Republic of Northern Cyprus | Tümer, Mustafa; Zvitare, Shamiso; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration |
| Feb-2021 | Factors Influencing Consumer Purchase Intention in Social Media | Köksal, Mehmet; Jibrin, Yusufu Chima; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration |
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