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PreviewIssue DateTitleAuthor(s)
2016Effect of Social Media Marketing on Consumer Based Brand Equity and Word of Mouth: A Case Study of Eastern Mediterranean UniversityTümer, Mustafa; Sagynbekova, Sabira; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
2017The Effect of Social Media on Student Perceived Value on Higher Education in North CyprusTümer, Mustafa; Bıyıkoğlu, Hüseyin; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
2016Impacts of Luxury Fashion Brand’s Social Media Marketing on Purchase Intention in Turkey: a Comparative Study on Louis Vuitton and ChanelTümer, Mustafa; Bekar, Gökhan; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
2016Mass Media as Marketing Communication Tool in Managing Customer Satisfaction of Governmental Services: A Case Study of PAEW’s Drinking Water Service in Batinah North Governorate’s states, OmanTümer, Mustafa; Al-Maamari, Said Amran Sbeit; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
Showing results 1 to 4 of 4

 

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