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Browsing by Subject Word of Mouth

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PreviewIssue DateTitleAuthor(s)
Sep-20153S’ Tourism Image and its Determining Factors: Evidence from North CyprusAlipour, Habib; Maleki, Pegah; Eastern Mediterranean University, Faculty of Tourism.
2016Effect of Social Media Marketing on Consumer Based Brand Equity and Word of Mouth: A Case Study of Eastern Mediterranean UniversityTümer, Mustafa; Sagynbekova, Sabira; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
Jun-2020Transitioning from Word of Mouth to Word of Mouse: the Impact of Social Media on Guest Perceived SatisfactionAvcı, Turgay; Masri, Dana; Eastern Mediterranean University, Faculty of Tourism
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