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PreviewIssue DateTitleAuthor(s)
Feb-2014Brand Loyalty in the Construction Sector The Case of North CyprusTümer, Mustafa; Boroumand, Garsivaz; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
Oct-2014The Differences in Perception of Brand Loyalty to Coffee Shops and its Antecedents Among Customer Groups in FamagustaFethi, Sami; Homayoon, Fateme; Eastern Mediterranean University, Faculty of Business and Economics Department of Business Administration
2016Impacts of Luxury Fashion Brand’s Social Media Marketing on Purchase Intention in Turkey: a Comparative Study on Louis Vuitton and ChanelTümer, Mustafa; Bekar, Gökhan; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
Sep-2014The Influence of Perceived Service Quality on Customer Satisfaction and Loyalty: A Case Study of Four Banks in Famagusta, North CyprusTümer, Mustafa; Mbi, Tarkang Mary Magdaline Enow; Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration
Feb-2016A Study to Diagnose the Effect of Customer-Based Brand Equity on Brand LoyaltyTümer, Mustafa; Duze, Benedicta Eboselumen; Eastern Mediterranean University, Faculty of Business and Economics Department of Business Administration
Showing results 1 to 5 of 5

 

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