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Please use this identifier to cite or link to this item: http://hdl.handle.net/11129/2892

Title: More Adverts or More eWOM’s
Authors: Mohammed, Abubakar
İlkan, Mustafa
School of Computing and Technology
TR255914
TR214500
Keywords: Information - Internet - Advertisement
electronic wordof- mouth
Information Technologies - Firms
Marketing strategy / methods, Marketing
Word of mouth advertising - Communication - Consumers
Knowledge management - Customer services
Issue Date: 2013
Publisher: Business & Financial Affairs
Citation: Abubakar, A. M., & Ilkan, M. (2013). More Adverts or More eWOM’s. J Bus & Fin Aff, 2, e129.
Abstract: The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet to gather information about products and/or services; trust in traditional advertisements has decrease and Marketers are particularly interested in better understanding electronic word-of-mouth (eWOM) because traditional forms of communication " advertising " appear to be losing effectiveness.
Description: The file in this item is the publisher version (published version) of the article.
URI: http://dx.doi.org/10.4172/2167-0234.1000e129
http://hdl.handle.net/11129/2892
ISSN: 2167-0234
Appears in Collections:SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT

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