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Please use this identifier to cite or link to this item: http://hdl.handle.net/11129/2935

Title: The Expectations of International Students in Eastern Mediterranean University: A Study of Higher Education Destination Choice
Authors: Tanova, Cem
Tajdani, Mahdieh
Eastern Mediterranean University, Faculty of Business and Economics Department of Business Administration
Keywords: Business Administration
Marketing Management
Students' preferences - Higher Education - Eastern Mediterranean University - Cyprus, North
Brand choice - Higher Education
Higher education
EMU
Push factors
Pull factors
Study abroad
international students
higher education destination choice
one way ANOVA
independent sample t-test
Issue Date: Jul-2015
Publisher: Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ)
Citation: Tajdani, Mahdieh. (2015).The Expectations of International Students in Eastern Mediterranean University: A Study of Higher Education Destination Choice. Thesis (M.A.), Eastern Mediterranean University, Institute of Graduate Studies and Research, Dept. of Business Administration, Famagusta: North Cyprus.
Abstract: Quite a lot of students decide to study abroad, seeking educational opportunities in a country other than their home country. The purpose of this study is to investigate the push and pull factors that influence students‟ decision of studying abroad. Hence, 8 Push and 23 Pull factors have been considered as significant variables inflecting international students‟ decision to study abroad. These push and pull factors were analyzed using statistical procedures of analysis of variance (ANOVA) and t-test by comparing student‟s opinion who have selected Eastern Mediterranean University as their destination university. From the population of international students who were studying at EMU and through stratified sampling method, 120 international students were selected. Seven hypotheses were developed and based on the sample, the international students were divided into Turkish and Non-Turkish groups. Results show that among different push factors for Non-Turkish students studying at EMU, the perception that: “Overseas education is better than local”, “understanding of another culture”, and “Personal issues” (mentioned as “Other” in the questionnaire) were reported as the three most important push factors. Similarly, for Turkish students, the perception that: “Difficulty to enter home university”, “limited scholarship opportunities at home universities” and “Overseas education is better than the local” were the three most important push factors. The results also indicate that the push factor: “personal issues (Others)” was considered by the participants as the most important push factor of all the push factors included in this study. Keywords: Higher education, EMU, Push factors, Pull factors, Study abroad, international students, higher education destination choice, one way ANOVA, independent sample t-test.
ÖZ: Yurtdışında eğitim öğrencilerin kendi ülkesi dışında eğitim fırsatlarını değerlendirerek farklı ülkelerde eğitimi tercih etmesi ile ilgilildir. Çeşitli Çekme ve İtme faktörleri önemli oranda yabancı öğrencinin yurtdışı eğitimi tercih etmesini sağlamıştır. Bu çalışmanın amacı yurtdışında eğitim kararını etkileyen Çekme ve İtme faktörlerini incelemektir. Bu çalşmada Doğu Akdeniz Üniversitesini seçmiş olan yabancı öğrencilerin beklentileri ve tercihlerini etkileyen faktörler incelenmiştir. Çalışmada farklı ülkelerden gelen öğrencilerin beklenti ve tercihlerini etkileyen faktörler ANOVA ve t-test ile karşılaştırılmıştır. Türkiye ve diğer ülkelerden gelen öğrencilerin de farklılaştığı ve benzer olduğu tercih faktörleri incelenmiştir. Türkiye dışından gelen öğrenciler arasında "yurtdışında alınan eğitimin yurtiçinde alınan eğitime göre daha iyi olması", "farklı bir kültürü öğrenmek", ve "kişisel sebepler" gibi konuların önemli olduğu görülmüştür. Türkiyeden gelen öğrenciler arasında ise "ülkemde üniversiteye girişin zor olması", "ülkemde burs imkanlarının kısıtlı olması", ve "yurtdışında alınan eğitimin daha iyi olması" en önemli faktörler olarak ortaya çıkmıştır. Anahtar Kelimeler: Yüksek Öğretim, DAÜ, Çekme ve İtme Faktörleri, yurtdışında eğitim, uluslararası öğrenciler, yükseköğrenim destinasyon seçimi.
Description: Master of Arts in Marketing Management. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration, 2015. Supervisor: Prof. Dr. Cem Tanova.
URI: http://hdl.handle.net/11129/2935
Appears in Collections:Theses (Master's and Ph.D) – Business and Economics

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