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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11129/3005
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| Title: | Celebrities on Social Networking Sites Advertisements and Their Impact on Purchase Decisions |
| Authors: | Gümüş, Agah
Samadova, Aygun
Eastern Mediterranean University, Faculty of Communication ,Department of Communication and Media Studies |
| Keywords: | Communication and Media Studies
Consumer behavior- Internet marketing - Social Networking Sites - Celebrities in Adevertisements
Electronic commerce - Psychological aspects
Social media - Marketing - Internet marketing - Social marketing
Social Networking Sites
Social Media
Advertising and Uses and Gratification Theory |
| Issue Date: | Feb-2016 |
| Publisher: | Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ) |
| Citation: | Samadova, Aygun. (2016).Celebrities on Social Networking Sites Advertisements and Their Impact on Purchase Decisions. Thesis (M.A.), Eastern Mediterranean University, Institute of Graduate Studies and Research, Dept. of Communication and Media Studies, Famagusta: North Cyprus. |
| Description: | Master of Arts in Communication and Media Studies. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Communication, Dept. of Communication and Media Studies, 2016. Supervisor: Assoc. Prof. Dr. Agah Gümüş. |
| URI: | http://hdl.handle.net/11129/3005 |
| Appears in Collections: | Theses (Master's and Ph.D) – Communication and Media Studies
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