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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11129/3211
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| Title: | eWOM, Revisit Intention, Destination Trust and Gender |
| Authors: | Abubakar, Abubakar Mohammed
Ilkan, Mustafa
Al-Tal, Raad Meshall
Eluwole, Kayode
School of Computing and Technology
TR255914
TR214500 |
| Keywords: | eWOM, Destination trust, intention to revisit, gender |
| Issue Date: | Apr-2017 |
| Publisher: | Elsevier |
| Abstract: | This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed. |
| URI: | http://hdl.handle.net/11129/3211 |
| ISSN: | 1447-6770 |
| Appears in Collections: | SCT – Journal Articles: Pre-Prints (Pre-Refereeing Author Versions) – SCT
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