|
EMU I-REP >
10 Faculty of Communication and Media Studies >
Communication Studies >
COM – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Communication Studies >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11129/699
|
| Title: | Analysing the Effectiveness of the Personality Symbols/Icons |
| Authors: | Halim, İpek |
| Keywords: | Personality Symbols, Icons - Advertisement |
| Issue Date: | Jul-2012 |
| Publisher: | Online Journal of Communication and Media Technologies |
| Citation: | Halim, Ipek (2012). “Analysing the Effectiveness of the Personality Symbols/Icons”. Online Journal of Communication and Media Technologies, 2 (3), 11-32. |
| Abstract: | Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aims to bring in suggestions for developing a successful personality symbols and lists advantages and disadvantages of different types of personality symbols. It does a detailed copy testing. Apart from conducting focus groups to analyse how the target market interprets the personality symbols it also conducts in depth interviews both with the advertising agencies and the targeted audiences. |
| URI: | http://hdl.handle.net/11129/699 |
| ISSN: | 1986-3497 |
| Appears in Collections: | COM – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Communication Studies
|
This item is protected by original copyright
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
