Seyedabolghasemi, Maryam Alsadat
(Eastern Mediterranean University EMU - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)
This study aims to understand the effect of Brand Image (BI), Expectation (EXP),
Perceived Quality (PQ), and Perceived Value (PV) on Customer Satisfaction (CS) and
thus Brand Loyalty (BL) within a conceptual model in ...