The aim of this research is to develop a conceptual background that examines how perceived price fairness affects customer loyalty, with the mediating impact of two variables: customer satisfaction and customer loyalty. ...

The aim of this study is to investigate customer’s point of view towards internet banking services and to identify some of the factors preventing customers from using internet banking in Nigeria. Fast growing industry of ...

This study looks at what kind of strategies are more effective to reduce the perceived degree of risk, through understanding the correlation between that strategy and type of risks which have an impact on the recommendation ...

The domination of consumption by national and global brands, the transformation of consumers’ preferences and tastes from local to national and international products and flavours and the creation of large-scale retail ...