Browsing by Author "Alola, Violet Uju"

EMU I-REP

Browsing by Author "Alola, Violet Uju"

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  • Antecedent and Consequences of Brand Loyalty: Empirical Study 
    Alola, Violet Uju (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)
    This work was proposed to investigate the antecedent and consequences of brand loyalty as it affects the banking industry in North Cyprus. Examining the dimension of brand loyalty and how bank managers can work towards its ...