Browsing by Author "Amca, Yılmaz"

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Browsing by Author "Amca, Yılmaz"

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  • Effectiveness of Social Media as a Marketing Tool for Higher Education 
    Amca, Yılmaz (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)
    With the advent of digital communications technologies and the World Wide Web as a connection medium, the way we live and do business has been tremendously changed, leading to the emergence of connected communities where ...
  • Role of social media community in strengthening trust and loyalty for a university 
    Nevzat, Raziye; Amca, Yılmaz; Tanova, Cem; Amca, Hasan (Elsevier, 2016-09-20)
    As the increasing internationalization of higher education creates competition among the universities, many institutions are making use of social media communities to attract and retain students. We surveyed 206 users of ...