Browsing by Author "Ayamolowo, Olalekan Kayode"

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Browsing by Author "Ayamolowo, Olalekan Kayode"

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  • How Social Media and Behavioral Intention Enhances Customer Loyalty 
    Ayamolowo, Olalekan Kayode (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    Social media is a powerful tool for globalization, commerce and organization profitability. Thus, with help of internet and Web 2.0, that induced the outburst of social media in this present business world, and amplified ...