Browsing by Author "Bidmeshki, Shabnam"

EMU I-REP

Browsing by Author "Bidmeshki, Shabnam"

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  • Bidmeshki, Shabnam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)
    Impulse buying is defined as feeling a strong and urgent desire to buy a product without previous intention to purchase. Impulse buying might be triggered by external or internal stimulus. The reaction to these stimuli can ...