Browsing by Author "Elafdel, Houda"

EMU I-REP

Browsing by Author "Elafdel, Houda"

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  • Electronic Word of Mouth Through Technology Acceptance Model 
    Elafdel, Houda (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)
    The main aim of this research is to measure the factors affecting students’ behaviours toward using Electronic Word of Mouth considering it a new technology. The Technology Acceptance Model is used as base to analyse the ...