Browsing by Author "Fiedler, Martin"

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CONTACTLESS PAYMENT, A RFID DOMAIN AND ITS ACCEPTANCE BY CARD HOLDERS

Fiedler, Martin; Keppler, Timo; Öztüren, Ali (VIII. İnterdisciplinary Management Research (IMR) Conference, 2012)

Th e target group in a consumer environment often perceives RFID technology as a threat. Th e question, however, is: does the perception of RFID contain the potential to become a threat to the economic success of the ...
Online Behavior and Loyalty Program Participation-parameters Influencing the Acceptance of Contactless Payment Devices

Fiedler, Martin; Öztüren, Ali (Maxwell Scientific Organization, 2014)

This study explores the central perceptions of consumers influencing the decision to use contactless payment instruments. Aim is to define a customer core group narrowed down by several variables and to find a basis for a ...

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EMU I-REP