Browsing by Author "Keppler, Timo"

EMU I-REP

Browsing by Author "Keppler, Timo"

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  • Fiedler, Martin; Keppler, Timo; Öztüren, Ali (VIII. İnterdisciplinary Management Research (IMR) Conference, 2012)
    Th e target group in a consumer environment often perceives RFID technology as a threat. Th e question, however, is: does the perception of RFID contain the potential to become a threat to the economic success of the ...