Browsing by Author "Yeganli, Hanieh"

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Browsing by Author "Yeganli, Hanieh"

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  • Facebook Addition and Brand Tracking: Case Study Eastern Mediterranean University 
    Yeganli, Hanieh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-07)
    The study ‘Facebook Addiction and Brand Tracking’ was conducted to investigate and assess the addiction to Facebook, and its role in remembering and following brands. The focus of this study is to analyze the addiction of ...