Browsing by Subject "City Planning--City promotion--Branding (Marketing)--Health Tourism--Shiraz City--Iran"

EMU I-REP

Browsing by Subject "City Planning--City promotion--Branding (Marketing)--Health Tourism--Shiraz City--Iran"

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  • A Model of City Branding through Health Tourism: The Case of Shiraz City 
    Kalantarzadeh, Mohammad Mehdi (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    This study seeks to propose a city branding model which employs health tourism as the means of branding. To this end, first an overview of the relevant literature in both fields of city/place branding and health tourism ...