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Browsing by Subject "Consumer behavior--Online social networks--Word of Mouth"
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(Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-06)This thesis aims to identify the main themes expressed by hotel guests throughout online reviews and recommendations, along with which of these themes have been correlated with higher and lower ratings. The study used ...
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EMU I-Rep by Eastern Mediterranean University Institutional Repository is licensed under a Creative Commons Attribution-Gayriticari-NoDerivs 3.0 Unported License
EMU I-Rep:
