Browsing by Subject "Consumers' preferences - Brand choice"

EMU I-REP

Browsing by Subject "Consumers' preferences - Brand choice"

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  • Antecedent and Consequences of Brand Loyalty: Empirical Study 
    Alola, Violet Uju (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)
    This work was proposed to investigate the antecedent and consequences of brand loyalty as it affects the banking industry in North Cyprus. Examining the dimension of brand loyalty and how bank managers can work towards its ...