Browsing by Subject "Customer Relations"

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Investigating Gap between Customers’ Taste and Market Variety and its Impact on the Customer Satisfaction: An Empirical Study in the Automotive Industry

Mousavi, Seyed Farhad (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-04)

This study investigates and examines the gap between customer preferences and market variety in the Iranian automobile market and its impacts on customer satisfaction. A linear approximation is used for the utility function ...
Profiling Consumer Decision-Making Styles and Consumption among Young Adult Consumers in Northern Cyprus: From Marketing Communications Perspective

Ayman, Umut (Eastern Mediterranean University EMU, 2015-02)

In the ever increasing competitive environment of today’s globalized markets due to shifts and changes on determinants of satisfaction, identification of consumer motives towards marketer’s desired section is crucial. ...

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