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Browsing by Subject "Destination Branding, Customer Based Brand Equity, Destination Image, Distance Decay Theory, Tourist Satisfaction"
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(Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)ABSTRACT: This study reexamined the previous works regarding the customer based brand equity (CBBE) models. In this research the effect of brand equity components which are Brand loyalty, Brand Value ,Brand quality and ...
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EMU I-Rep by Eastern Mediterranean University Institutional Repository is licensed under a Creative Commons Attribution-Gayriticari-NoDerivs 3.0 Unported License
EMU I-Rep:
