Browsing by Subject "EMU Students"

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The Impact of Brand Image on Customers’ Purchase Intention of Apparel (Koton Products): Evidence from Eastern Mediterranean University

Eskandri, Fatemeh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)

This study empirically investigates “The Impact of Brand Image on Consumers’ Purchase Intention of Apparel (Clothing Products) in the case of Koton Clothing Company in North Cyprus”. A total number of 415 questionnaires ...

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EMU I-REP