Browsing by Subject "Electronic word of mouth"

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Browsing by Subject "Electronic word of mouth"

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  • Factors Influencing Consumer Purchase Intention in Social Media 
    Jibrin, Yusufu Chima (Eastern Mediterranean University - Doğu Akdeniz Üniversitesi, 2021-02)
    A number of factors influence consumer purchase intention especially in the digital environment. With the advent of social media marketing, brands make effort to attract attention of consumers. The primary goal of this ...