Purpose of this research is to create successful city brand, and develop strategies of Famagusta’s city brand for measuring some affecting elements of brand value concept such as; social, economic, political and cultural ...

City branding is a world wide increasing phenomenon. Cities are working hard to keep up with this trend and try setting themselves into the right scene with attractive and appealing images. Competition today is far more ...

Despite of many investigations about environmental and economical sustainability, the social sustainability is largely neglected in different studies. In addition, the Walled City which is located in Famagusta, North-Cyprus ...

Generally, the architecture of iconic buildings because of their unique characteristics has attracted much attention. Specially with the start of modernist era, design of individual iconic buildings gained more importance ...

Indubitably, Social, political and cultural characteristics of a destination can be impacted by tourism development. Tourism has the potential to project positive or negative socio-cultural, socio-economic and political ...

Nowadays, tourism academicians and other tourism sector's stakeholders mainly concern about how to decrease the adverse effects of tourism development on our planet. Therefore, the development of environmentally responsible ...

The decision which is made to purchase perfume products is a complicated process that consumers have to experience. Different factors affect the consumer choice for perfumes. These factors include social factors, demographic ...

There was a children’s toy that was molten in the presence of silence and desolation. Breakfast tables were set for the trapped souls of the 45-year-human-free section of the city. Another morning flashed by divided by ...

Today cities have fewer green areas because of newly constructed facilities thus the surfaces of our existing and upcoming buildings should integrate more vegetation. Integrating vertical green systems is advantageous ...

Advertising is one of the most important elements in the promotion of products and services. Whether in developed or developing countries, advertising is the first tool used when companies want to promote their brands. ...