Browsing by Subject "Green marketing"

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Browsing by Subject "Green marketing"

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  • A Case Study of the Effectiveness of Green Products Advertisement 
    Arnous, Ahmad (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020)
    There was an extensive rise in environmental awareness movements in the past decade or so and with that, companies have taken a lead role in integrating eco-friendly terms within their advertisements, this action has allowed ...
  • Determinants on Green Product Purchasing Intention: The Case of Recycled Plastic Products 
    Raissi, Sam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)
    Human kind has the majority share of creating waste and this waste endangers the life of many living now and should be considered as a great threat for next generation if not managed deliberately. Simultaneously ethical ...
  • The Role of Green Marketing Factors on Green Energy: The Case of North Cyprus 
    Karavarkorooyeh, Elham (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)
    In today’s world, services and merchandise which are sustainable are highly sorted for. This is because most people in various countries of the world especially the developed society and developing societies are becoming ...