Browsing by Subject "Internet Marketing-Facebook-Social Media"

EMU I-REP

Browsing by Subject "Internet Marketing-Facebook-Social Media"

Sort by: Order: Results:

  • Sharf, Mahdi Muneer (Eastern Mediterranean University EMU, 2017-05)
    study examines the effect of Theory of Planned Behavior (TPB) on the intention of users to use Facebook in North Cyprus. Based on the TPB, attitude, subjective norms, perceived behavioral control and perceived value have ...