Browsing by Subject "Product Placement in Mass Media"

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Product placement strategy used in Turkish television series: case study of Eastern Mediterranean University' staff and students

Soydemir, Ersen Çağlar (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2012-09)

ABSTRACT: Increase in the use of media in Turkey and in the world, led advertisers find new strategies to reach the target audience. Product placement can be counted as one of those strategies. Product placement is a type ...

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EMU I-REP