Browsing by Subject "consumer behavior"

EMU I-REP

Browsing by Subject "consumer behavior"

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  • Factors Affecting Consumers’ Choice of Perfume Products: The Case of Famagusta – North Cyprus 
    Abusrour, Amira Srour (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-02)
    The decision which is made to purchase perfume products is a complicated process that consumers have to experience. Different factors affect the consumer choice for perfumes. These factors include social factors, demographic ...
  • Perception of Consumers toward Social Media Marketing 
    Bakhtiary, Mahnaz (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)
    Nowadays social media has become more popular in various part of the world and the major reason for such a thing is sufficient innovations and technological developments. Accordingly, people can easily connect to each ...