Servicing is the one of the most stressful occupations in the 21st century. Hotel employees take a significant role in servicing in hospitality and tourism sector. Being in service sector mainly centred on clients’ ...

The decision which is made to purchase perfume products is a complicated process that consumers have to experience. Different factors affect the consumer choice for perfumes. These factors include social factors, demographic ...

Employee commitment with the impact of globalization and technological developments become the major problem for businesses. In Turkey also in Alanya, the banking sector experiences frequent layoffs and it is also highly ...

The sports brands and sports product market is an ever growing industry that generates billions of dollars yearly. Sports marketers have constantly faced the challenge of fully understanding consumer behaviors and factors ...

Nowadays sponsorship is a hot topic. Sports sponsorship is one of the most important sponsorship types. Sport sponsorship provides many advantages to sponsoring firms such as brand awareness and marketing. It also provides ...