Browsing 02 Faculty of Engineering by Subject "Utility function"

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Investigating Gap between Customers’ Taste and Market Variety and its Impact on the Customer Satisfaction: An Empirical Study in the Automotive Industry

Mousavi, Seyed Farhad (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-04)

This study investigates and examines the gap between customer preferences and market variety in the Iranian automobile market and its impacts on customer satisfaction. A linear approximation is used for the utility function ...