Browsing 09 School of Computing and Technology by Author "Abubakar, Mohammed Abubakar"

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Collective Creativity

Abubakar, Mohammed Abubakar; İlkan, Mustafa (KS Global Research, 2015-09-28)
eWOM, eReferral and gender in the virtual community

Abubakar, Mohammed Abubakar; İlkan, Mustafa; Şahin, Pınar (Emerald Insight, 2016)

Purpose – The purpose of this paper is to examine the influence of electronic referral (eReferral) marketing and electronic word-of-mouth (eWOM) on brand image and purchase intention, coupled with the moderating effect ...
Impact of Favoritism/ Nepotism on Emotional Exhaustion and Education Sabotage: The Moderating Role of Gender

Shneikat, Belal; Abubakar, Mohammed Abubakar; İlkan, Mustafa (Harvard Academic Forum, 2016-03)

Favoritism/nepotism are common practice at most organizations. This study attempts to provide an insight by measuring the impact of favoritism/nepotism on emotional exhaustion and education sabotage. Data was collected ...
Impact of online WOM on destination trust and intention to travel: A medical tourism perspective

Abubakar, Mohammed Abubakar; İlkan, Mustafa (Elsevier, 2016)

Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel ...