Browsing 09 School of Computing and Technology by Subject "Marketing"

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The ethics of marketing in Islamic and Christian communities: Insights for global marketing

Gibbs, Paul; İlkan, Mustafa (Cross Cultural Management: An International Journal, Emerald Group Publishing Limited, 2008-05)

Purpose – This paper takes advantage of the closeness of two separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising executions can be related to levels of ...