Browsing 09 School of Computing and Technology by Subject "Marketing strategy / methods, Marketing"

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Browsing 09 School of Computing and Technology by Subject "Marketing strategy / methods, Marketing"

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  • More Adverts or More eWOM’s 
    Mohammed, Abubakar; İlkan, Mustafa (Business & Financial Affairs, 2013)
    The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet ...