Browsing 09 School of Computing and Technology by Subject "Online WOM; eWOM; Medical tourism; Destination trust; Travel intention"

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Impact of online WOM on destination trust and intention to travel: A medical tourism perspective

Abubakar, Mohammed Abubakar; İlkan, Mustafa (Elsevier, 2016)

Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel ...