Browsing 09 School of Computing and Technology by Subject "Target audience"

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The ethics of marketing in Muslim and Christian communities: Insights for global marketing

Gibbs, Paul; İlkan, Mustafa; Pouloukas, Stavros (Equal Opportunities International, Emerald Group Publishing, 2007-09)

Purpose – This paper takes advantage of the closeness of two secular, separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising can be related to levels of ...