Abstract:
This paper presents a set of secondary findings about the environmental factors influencing the international expansion plans of Bass Hotels and Resorts. Literature indicates that different factors in the business environment influence decisions of the organizations as they plan expansion into new international markets. A case study approach was chosen for this study to investigate these issues and the organization was researched from the outside through company publications and analyst reports. The findings of this study reveal that capital markets and the host country hotel market conditions play the determinant role in the expansion plans of the hotel organization. This paper evaluates these factors and discusses their influence on the organization’s expansion decisions.
