The Role of Telecommunication in Banking Industry of North Cyprus

EMU I-REP

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dc.contributor.author Yousefi, Fatemeh Haji
dc.date.accessioned 2015-06-24T07:51:16Z
dc.date.available 2015-06-24T07:51:16Z
dc.date.issued 2015-02
dc.identifier.citation Yousefi, Fatemeh Haji. (2015). The Role of Telecommunication in Banking Industry of North Cyprus. Thesis (M.S.), Eastern Mediterranean University, Institute of Graduate Studies and Research, Dept. of Banking and Finance, Famagusta: North Cyprus. en_US
dc.identifier.uri http://hdl.handle.net/11129/1730
dc.description Master of Science in Banking and Finance. Thesis (M.S.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Banking and Finance, 2015. Supervisor: Assoc. Prof. Dr. Eralp Bektaş. en_US
dc.description.abstract ABSTRACT: This thesis examines how information technology became one of most important factors that affect bank’s client’s lives these days. The research was focused on all twenty two banks including public, private and also foreign banks performing in North Cyprus. The data collection based on both primary and secondary surveys consist of questionnaire, journals and articles were used to measure the factors that influence the bank’s clients for choosing electronic banking in North Cyprus. The study shows that the followıng factors, (i) perceived usefulness (PU), (ii) perceived ease of use (PEOU), (iii) attitude toward behavior (ATB), (iv) subjective norms (SN), (v) perceived benefit (PB) and (vi) perceived risks (PR) affects clients’ intention to accept and adopt all kinds of electronic banking. ATM machines as well as other similar channels such as internet banking, mobile-banking and pc-banking are known as electronic banking systems that provide almost all banking services to the clients via electronic devices. The hypotheses were investigated for the total sample of 320 respondents. However, only 263 respondents were acceptable. The finding indicates that factors such as PU, PB, PBC, SN and ATB have a constructive impact on intention and acceptance related to usage of electronic banking in TRNC. Keywords: TRNC, Electronic banking, Perceived usefulness, Perceived ease of use, Perceived benefit, Perceived risk, Attitude toward behavior, Subjective norm. ………………………………………………………………………………………………………………………… ÖZ:Bu tez, bilişim teknolojilerinin günümüzde banka müşterileri için çok önemli faktör ve unsurlardan biri olduğunu araştırır. Bu araştırma, Kuzey Kıbrıs’daki devlet, özel ve yabancı olmak üzere 22 banka üzerinde yapılmıştır. Toplanan tüm ana ve yan veriler anket, dergi ve makalelerin birleşiminden oluşmuştur. Bu veriler banka müşterilerinin Kuzey Kıbrıs’taki elektronik banka seçimindeki etkenleri ölçmek için kullanılmıştır. Araştırma gösterir ki, (i) kullanışlı olma algısı, (ii) kolay kullanılma algısı, (iii) davranışlara karşı alınan tavırlar, (iv) subjektif ilkeler, (v) yararlanma algısı ve (vi) risk algısı müşterilerin ATM, internet bankacılığı, mobil bankacılık, pc-bankacılık gibi bankacılık sistemlerinde, elektronik bankacılığı kabullenip adapte etmekte etkilemektedir. Hipotez sonucunda 320 kişi üzerinde araştırma yapılmıştır. Ama, sadece 263 kişinin cevapları kabul edilir idi. Bulgular gösterir ki, kullanışlı olma algısı, kolay kullanılma algısı, davranışlara karşı alınan tavırlar, subjektif ilkeler, yararlanma algısı ve risk algısı gibi faktörler KKTC’deki elektronik bankacılık üzerinde olumlu etkilidir. Anahtar Kelimeler: KKTC, Elektronik bankacılık, Kullanışlı olma algısı, Kolay kullanılma algısı, Kolay kullanılma algısı, Davranışlara karşı alınan tavırlar, Subjektik ilkeler. en_US
dc.language.iso en en_US
dc.publisher Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ) en_US
dc.subject Banking and Finance en_US
dc.subject Banks and Banking - Cyprus (Turkish Republic of Northern Cyprus, 1983-) en_US
dc.subject Electronic Banking - Electronic Communication Systems en_US
dc.subject TRNC, Electronic banking, Perceived usefulness, Perceived ease of use, Perceived benefit, Perceived risk, Attitude toward behavior, Subjective norm en_US
dc.title The Role of Telecommunication in Banking Industry of North Cyprus en_US
dc.type Thesis en_US


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