Browsing SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT by Author "Abubakar, Mohammed Abubakar"

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Browsing SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT by Author "Abubakar, Mohammed Abubakar"

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  • eWOM, eReferral and gender in the virtual community 
    Abubakar, Mohammed Abubakar; İlkan, Mustafa; Şahin, Pınar (Emerald Insight, 2016)
    Purpose – The purpose of this paper is to examine the influence of electronic referral (eReferral) marketing and electronic word-of-mouth (eWOM) on brand image and purchase intention, coupled with the moderating effect ...
  • Impact of online WOM on destination trust and intention to travel: A medical tourism perspective 
    Abubakar, Mohammed Abubakar; İlkan, Mustafa (Elsevier, 2016)
    Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel ...