Browsing SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT by Author "TR255914"

EMU I-REP

Browsing SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT by Author "TR255914"

Sort by: Order: Results:

  • eWOM, eReferral and gender in the virtual community 
    Abubakar, Mohammed Abubakar; İlkan, Mustafa; Şahin, Pınar (Emerald Insight, 2016)
    Purpose – The purpose of this paper is to examine the influence of electronic referral (eReferral) marketing and electronic word-of-mouth (eWOM) on brand image and purchase intention, coupled with the moderating effect ...
  • Impact of online WOM on destination trust and intention to travel: A medical tourism perspective 
    Abubakar, Mohammed Abubakar; İlkan, Mustafa (Elsevier, 2016)
    Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel ...
  • Money and Output 
    Mohammed, Abubakar; İlkan, Mustafa (Business & Financial Affairs, 2013)
    The relationship between money and output is based on “quantum theory of money and production”. Perhaps, this is a new way of looking at the role of money in a production. Quantum theory of money and production states that ...
  • More Adverts or More eWOM’s 
    Mohammed, Abubakar; İlkan, Mustafa (Business & Financial Affairs, 2013)
    The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet ...