Browsing SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT by Subject "electronic wordof- mouth"

EMU I-REP

Browsing SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT by Subject "electronic wordof- mouth"

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  • More Adverts or More eWOM’s 
    Mohammed, Abubakar; İlkan, Mustafa (Business & Financial Affairs, 2013)
    The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet ...