Browsing Department of Electrical and Electronic Engineering by Subject "Brand identification"

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Role of social media community in strengthening trust and loyalty for a university

Nevzat, Raziye; Amca, Yılmaz; Tanova, Cem; Amca, Hasan (Elsevier, 2016-09-20)

As the increasing internationalization of higher education creates competition among the universities, many institutions are making use of social media communities to attract and retain students. We surveyed 206 users of ...