Browsing 03 Faculty of Business and Economics by Author "Alonjang, Daisy Ngueban"

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The Effect of Perceived Price Fairness on Customers Loyalty Mediated by Customers Satisfaction and Perceived Switching Cost

Alonjang, Daisy Ngueban (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)

The aim of this research is to develop a conceptual background that examines how perceived price fairness affects customer loyalty, with the mediating impact of two variables: customer satisfaction and customer loyalty. ...