Browsing 03 Faculty of Business and Economics by Author "Bıyıkoğlu, Hüseyin"

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The Effect of Social Media on Student Perceived Value on Higher Education in North Cyprus

Bıyıkoğlu, Hüseyin (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)

In general, the studies confirm that social media improves the brand perception. Thus in this study, it is aimed to find out what effects the social media have on consumers. More specifically, this thesis investigated ...