Browsing 03 Faculty of Business and Economics by Author "Eyibio, Eyo Sophia"

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Determinants of Brand Loyalty in Fast Food Restaurant in North Cyprus: Cases of Johnny Rocket & Burger City

Eyibio, Eyo Sophia (Eastern Mediterranean University EMU, 2017-02)

This thesis examines the determinant of brand loyalty such as dining experience, restaurant image, and customer satisfaction in the case of the fast food sector in North Cyprus-Famagusta. Regression analysis, t-test and ...