Browsing 03 Faculty of Business and Economics by Author "Faculty of Business and Economics, Department of Business Administration"

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Browsing 03 Faculty of Business and Economics by Author "Faculty of Business and Economics, Department of Business Administration"

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  • The Impact of Brand Loyalty in Tourism Sector Case of 5 Star Hotels in North Cyprus 
    Seyedabolghasemi, Maryam Alsadat (Eastern Mediterranean University EMU - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)
    This study aims to understand the effect of Brand Image (BI), Expectation (EXP), Perceived Quality (PQ), and Perceived Value (PV) on Customer Satisfaction (CS) and thus Brand Loyalty (BL) within a conceptual model in ...